It might be more profitable to work with another company. This is especially true if the resources of this company are greater than yours. If you`re just starting out, the other business may already be an established brand name in the minds of your target customers. The most ideal partnerships are formed between companies that have similar business values. It is preferable that the companies` products are complementary. In combination, the two products are expected to address an unmet market need. Press releases. Within 30 days of the date of this Agreement, the Parties shall jointly prepare and issue a press release announcing this Joint Marketing Program and publicly implementing the Product Lines as defined above. Any subsequent press release relating to the other party or its products must be approved by the other party prior to its publication.

Both parties hereby agree to refrain from any similar joint marketing agreements with companies that are in direct competition with either party during the term of this Agreement. The contract describes how the relevant companies share the tools, materials, training and other resources needed for joint marketing efforts. Both companies benefit from the distribution of advertising costs. Small business owners can often take advantage of their limited resources and increase their visibility by working with a large company. .